JIM GEIKIE had deep experience in sales, marketing and management of high growth businesses combined with a passion for mission-driven, challenger brands. His experience included start-up, growth-stage and major multi-national businesses. Jim spent 18 years at Unilever before joining Burt’s Bees where he led retail strategy, brand marketing, business development, and international prior to serving as General Manager. He led CREE’s entry into the consumer lighting market and led the commercial strategy at start-up skin care device maker, La Lumiere. As a partner in One Better Ventures, he focused on branding, marketing, culture and organization, and channel strategy.